Standard methods often cannot answer the most relevant questions of a Marketer, nor do they provide a point-and-click GUI interface for ad-hoc queries of information, that even can be handled by the primarily creativity- and certainly less systems-orientated Marketing managers.
Database-Marketing interfaces between the ad-hoc needs and the existing systems environment with all its data. It gives the marketers the unique chance to pull down information with only few mouse-clicks.
If any of the above mentioned statements is true, you should seriously consider to implement Database-Marketing! Database-Marketing is a tool, that efficiently can help to improve your Marketing efforts, lets you measure results of activities, and - last not least is a perfect tool to improve customer-service.
