- Get to know your customers a lot better
- Evaluate your customers value
- Learn how to distinct between valuable customers and not that valuable ones
- Service your customers better
- Select target-markets for your marketing-activities more carefully
- Calculate your customers life-time value
- Evaluate diverse propensities indicators
- Calculate the potential of new markets / new target-groups / new products within your database
Standard methods often cannot answer the most relevant questions of a Marketer, nor do they provide a point-and-click GUI interface for ad-hoc queries of information, that even can be handled by the primarily creativity- and certainly less systems-orientated Marketing managers.
Database-Marketing interfaces between the ad-hoc needs and the existing systems environment with all its data. It gives the marketers the unique chance to pull down information with only few mouse-clicks.
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