Why should you use Database-Marketing?

• Competition is trying even harder to capture market-share from other companies
• Customers expect to be serviced better and more precise
• Marketing resources (i.e. the budget) are cut down to the very minimum required
• Mass-Marketing no longer works: customerized and individually-tailored Marketing efforts are necessary
• ROI-calculations are getting more and more important: Marketing as an investment

If any of the above mentioned statements is true, you should seriously consider to implement Database-Marketing! Database-Marketing is a tool, that efficiently can help to improve your Marketing efforts, lets you measure results of activities, and - last not least is a perfect tool to improve customer-service.